Our Vision

“Creating a more inclusive food environment” is our mission at the Gluten Free Life Association.

We make many choices every day, including what we eat. The choices available to us can expand as our knowledge of health grows.

The most important part of a healthy diet is to choose foods that suit your body. The first step is understanding what those foods are.

Our goal is to help everyone understand what dietary choices are available to them so they may make their most informed decisions.


“Creating a more inclusive food environment.”

“Personalized food”, a diet tailored to each person’s preferences, health, lifestyle, and physical makeup, has been attracting attention recently. Among our many food options, it’s important to choose those that better suits our needs.

The Gluten Free Life Association was established in 2013, motivated by a relative with gluten sensitivity. At the time, “Gluten-free” was an almost unknown idea in Japan, even while it was widely recognized in the US and Europe. It was difficult to find information on what foods would be safe, and there were probably many in the same situation.

The meaning of the Chinese character for “food” is wellness. Having the right foods available leads to feelings of wellness. We will continue to work to provide useful information for those who may need it.

CEO Yayoi Forbes




  • Experience in the design department of a major electronics manufacturer.
  • Also worked as a supervisor of flower division in Australia, and a general manager of wedding company in Maldives.
  • Established the Gluten Free Life Association due to a relative with gluten sensitivity.

Kouji UEDA

Executive Advisor

  • Graduate of school of economics at Hitotsubashi University.
  • After working at the Kagawa Education Institute of Nutrition (vice director).
  • Now hosting Tokyo intellectual disabilities training meeting and helping for the education of young musicians.

Yasuko JINDA

Executive Advisor

  • Professional cook and health coordinator.
  • After graduating university, and work at Sumitomo Mitsui bank and graduating cooking school.
  • Wrote 8 recipe books, including ‘Sustainable Dining’ and ‘100% rice flour bread and snacks’.

Overview of association

Company name Gluten Free Life Association
Established December 13, 2013
CEO Yayoi Forbes
Business details

Promote spread of gluten free products.

  1. Provide information on gluten free foods
  2. Planning and hosting of events and workshops on gluten free foods
  3. Organize workshop for corporate gluten free strategy
  4. Support for registration and approval of gluten free seal
  5. Additional services related to the above
Address Look Heights Shinjyuku 803, 5-18-20 Shinjyuku, Shinjyuku-ku, Tokyo 160-0022 Japan
Main bank Sumitomo Mitsui Bank / Shinjyuku

Case Studies